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We’re changing the way people perceive.

A fundamental premise of organizational applications of the social identity approach is that once a particular organizational identity has become salient for a specific organizational group and once the particular norms and values associated with that identity have been internalized, then that identity not only structures the psychology of individuals (e.g. their beliefs, attitudes and intentions) but also allows that psychology to be translated into the structures and products (e.g. the plans and visions, goods and services, practices and institutions) that are the material building blocks of organizational life.

How are we changing the way people perceive?

“Think big, start small, scale fast!” - Katia Walsh, Ph.D. - Data Scientist

Organizational Values

Rise Above

B4B Consulting Inc. is transforming North American businesses from industries like car rental, truck parts, accounting, mortgage, hospitality, truck selling, staffing, logistics, security and construction using technology and sustainability, management methodologies and psychometric tools.

B4B Consulting is a team of programmers led by a programmer and social scientist specializing in Industrial and Organizational Psychology. The insight into industrial and organizational psychology empowers B4B to become problem solvers. The collective endeavour of social sciences and programming knowledge helps B4B to develop Business-For-Business solutions.

B4B can develop bespoke solutions for your business problems like employee selection and assessment, performance evaluation and feedback, organizational development, training and development, work-life balance and well-being, workforce diversity and inclusion, work motivation and engagement, leadership development and succession planning, management and automation of planning, organizing, staffing, directing, coordinating, reporting and budgeting processes.


Founded

2022

Projects

22

Clients

18

Countries

2

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"A problem is an opportunity to create a solution!"

- Karan Jangra, Founder of B4B Consulting

B4B Consulting Knowledge Centre

Learn how to grow your business with our expert advice.

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"The rate at which an organization learns may become the only sustainable source of competitive advantage."

Peter Drucker